I’m not much of a console gamer, but this was just too amusing to pass up. Appqrently Nintendo’s new unreleased game console, previously known to most enthusiasts as the Revolution has been renamed the Wii (pronounced “we”). Reactions are understandably mixed. The first thing I thought of when I heard the name and it’s pronunciation was the immediately obvious similarity to a fairly common English term among young children. As one of the articles that I read noted, they must not have done much testing with western audiences. After reading that the dual i’s in Wii are supposed to represent the consoles two radical new controllers I thought that was kind of clever, but I still think it’s an unfortunate name for a product aimed squarely at kids.